ALA sheds its skin: a new corporate identity

As already partially revealed at Progetto Fuoco 2018, ALA has changed its skin. The company has in fact revised all the elements of its corporate identity, starting with the logo, which saw the presence of a new graphic element (the national tricolour, underlining the name ALA) and an original tagline: Premium Italian Quality. Alongside the logo, a phrase that serves as a calling card for those unfamiliar with the company, developed through interviews with various stakeholders from outside the company and across the industry: “Since 1963, ALA has been the benchmark for Italian chimney flue systems.” The company has chosen to emphasize the high quality and innovation that have always distinguished its work.

• The presentation of the product range has been rethought around the 4 most typical types of use: Wood, Air, Gas, Pellets.
• Finally, the new website has been revealed.